A STUDY OF RELATIONSHIP BETWEEN STAFF CREATIVITY AND QUALITY OF WORK AMONG INDIAN IT SECTOR EMPLOYEES
DOI:
https://doi.org/10.51594/gjp.v1i1.79Keywords:
Creativity, Work Life, Quality, Demands, Job Stress, IT Sector, IndiaAbstract
The objective of the study was to test the relationship between quality of work life and employee creativity among Indian IT sector employees. The methodology of the study was quantitative and survey based. The sample consisted of 234 employees working in the different IT sector in the city of Bangalore. The findings of the study show that there are positive effects of staff quality of work life on employee creativity. Furthermore, the stress and work demand turned out to be moderating this relationship. The study also reported that too much work demands negatively influence staff creativity level.
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Copyright (c) 2019 Ajay Kumar
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